If you find yourself wondering if Facebook Ads work for my business, the answer is probably YES!
If you need sales leads, online sales, clicks to your website or sell ticketed events then Facebook Ads can help you.
But, as with all marketing, before you start you need to set yourself some clearly defined objectives.
What do you want from your adverts?
Luckily for us, Facebook makes this easy and this article details the most common objectives you need to get started. If you have any questions, head over to our Facebook Group and join the conversation and we’ll be happy to help!
Clicks to Website
If you have just launched a new website, driving clicks to it will help increase your exposure, enhance your SEO and, in turn, can then help you to drive sales or leads through your site. The Clicks to Website Feature allows you craft adverts that will link to specific pages on your website and be shown to your customers in the newsfeed for both desktop and mobile users as well as the right sidebar.
Website Conversions Ads are just like web click adverts, however, they allow you to direct visitors to specific pages within your site. Most people design specially engineered webpages called ‘landing pages’ which have the goal of turning those visitors into sales, leads, or subscribers. For the web conversions feature, you’ll want to add the Facebook conversion tracking pixel to your website.
Conversion-tracking pixels can be created in your Facebook Ads Manager, though you may need help from your website developer to install it on your website. You’ll create a pixel to be added to each page on your website that signifies the completion of a specific goal, such as the order confirmation page when people make a purchase or the thank you page when people send in a lead form.
Page Post Engagement
Page Post Engagement ads or boosted posts allow you to increase the number of likes, shares, and comments on your Facebook page posts, enhancing your reach and brand exposure. You can also use this feature with the Facebook ‘Invite to Like’ feature
Paid Page Likes
Paid page likes are a great way of growing the followers on a new page quickly. ‘Page Likes’ Ads allow you to target the audiences that’ll be most likely to convert into business and encourage them to become fans of your page.
As you grow your followers, you’ll be able to target ads and organic Facebook posts to potential customers to get more engagement, likes and shares.
Event response ads allow direct ticket sales to events via Eventbrite straight from your advert helping tickets sales and boosting revenue. In addition, you will get more exposure for your upcoming event along with responses from the people you’ve invited.
Bespoke Hub offers social media training and consultancy for those wishing to promote their small businesses, or if you are looking to free up your time and resources by outsourcing your social media marketing, our professional team of marketers are on hand to help.
P.s Do you want more FREE tips and tactics on promoting your business? Head over to our Bespoke Business Support Facebook Group, where you can connect with other like-minded businesses. The group has been set up to help business owners like you promote your business better with lots of modern marketing tips. Join the conversation!
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