Since the 2018 winter update dwindling reach on Facebook posts has seen business pages really struggle to get their message out to their following and beyond, but there is a feature available that could help change that…
Facebooks ‘Invite to Like’ feature means that you can now invite people to follow your page who are not your friends.
To access this feature, simply click on the number of likes under any post on your page. You’ll automatically get a list of every user who has liked the post, and, on the right of each user’s name, you will see a button that shows if the user has already liked your page, or where the Like has come from a user who has not already liked your page, you will see the option to invite them. Simply click the invite button and watch your page grow!
Of course for this to have any impact you’ll need to get your post seen by people outside your current following, and the best way to do that is by creating engaging, relevant content. If you are short on ideas you can read our post on top social media content ideas.
If you are a business owner and need help and advice about marketing your company, join the conversation in our Facebook group for tips and support on a range of marketing issues.