Brief Outline
Passage House Hotel is an independently owned hotel in Devon.
The Challenge
The Passage House Hotel has until recently been a Best Western hotel. The owners have re-taken the independent ownership back and our main challenge was to keep up the vast brand awareness, website traffic and brand loyalty that comes with being a Best Western hotel. We were tasked with a complete re-brand with new logo, brand guidelines, website and marketing campaign. This was to bring the ethos back to being an independent, relaxing hotel in a remarkable location.
The Solution
Bespoke Hub understood that in order to successfully overcome our challenge, we needed to ensure the website was user-friendly, responsive, fresh and image-focused to show off the outstanding views. This also had to be coupled with an eye-catching re-branding package and a heavy marketing strategy to ensure the targeted volume of leads was achieved.
Our Method
The website design uses a great blend of modern and sophisticated images, fonts and colours to ensure a bold and approachable tone is given to the users of the web site. The website design layout was targeted to ensure there was multiple call-to-action points across a page with references to ‘check availability’ and ‘book now’. This ultimately helped increase the conversion of the user and convince ‘window shopping’ users to be transformed into room-buying clients.
The Google Ads and Facebook Ads campaign targeted specific areas for the hotel to increase revenue with creative Ads specifically seeking out the algorithms choice of most likely purchaser.
The Results
Passage House Hotel is a hotel with 90 en-suite bedrooms located in a remarkable position on the River Teign. Our goal was simple, show users how beautiful the rooms and views are, and the hotel will sell itself.
With our bold and creative re-branding and user friendly, image heavy website design we knew that potential users would convert to clients as soon as they hit the website. Our main goal was getting them there from the already highly ranking Best Western website. Passage House Hotel has gone from strength to strength since breaking from Best Western through detailed and intricate Google and Facebook Ad campaigns.
I contacted Mel at Bespoke Hub because I wasn’t getting very many non-referral enquiries for my wedding film business. Through targeted adverts on Facebook and Instagram, my enquires have gone from 1 or 2 a month to 3 or 4 a week!
She’s given me advice on improving my SEO and even some tips on how to convert all the extra leads I have into bookings.
I highly recommend Mel at Bespoke Hub for great knowledgeable service.
Thanks Mel and all at Bespoke Hub!
Joe and the Bespoke Hub team were very professional and understanding of the needs of our business to produce a functional, user friendly and visibly appealing website and social media campaign. They took on board all of our requests and came up with some great ideas! Very easy to work with and I would recommend them to all businesses!
I knew Mel’s marketing packed punch from working with her in a previous role but she and her team have really excelled themselves this time! Bespoke Hub has been running our social media for just 3 weeks and we have already received 26 wedding enquiries, and countless enquiries for other hotel revenue streams resulting in a very impressive ROI. The guys have been proactive and quick to respond to feedback. They have understood the brand, and our objectives in full and are fast becoming an extension of the team. Would highly recommend these guys!
Excellent professional service. Joe built me an excellent website for my business. Melanie provides great organisation skills with clear and insightful marketing ideas. Very pleased with the overall service. Highly recommended many thanks.
Bespoke Hub have recently designed our website, we are over the moon with the work they have done for us at Riviera Insurance, the website looks amazing! The PPC campaign they created has generated a record return on investment in its first month. We would highly recommend Bespoke Hub to any company that is looking to revamp their current website and to any new businesses opening up. Give them a try, you won’t be disappointed! They are knowledgeable, professional and experienced.
We approached Bespoke Hub as we wanted to rebrand and create a new website. From our first meeting we had with Bespoke Hub I had full confidence in their ability and level service, and we have not been disappointed. They have also exceeded our expected level of service by generating leads via different facebook cam
Mel and Joe are easy to work with and very patient!
I have recommended them to other companies requiring SEO and Websites and I will continue to recommend!
