Social Media Content Ideas

If you have been running a social media page for a while, or you are brand new to running a page you may be finding it difficult thinking of social media content ideas! We know, we’ve been there! So, the team has started to put together a list of great content ideas you can use regardless of your industry, or preferred social platform.

We will be spending a bit of time updating this list over the coming weeks, so why not join our Facebook group here  and we will let you know when we’ve added to it, plus we will be sharing other digital marketing secrets.

Fill-in-the-blanks posts(e.g. “If I had a million pounds I would _________”)

Create a Poll: While Facebook and Twitter offer built-in polls, we like running them manually works best for boosting engagement for example “Which of these logos is your favourite, answer A, B, C etc?”)

Candid photos: Take ‘behind the scenes’ shots of yourself, your employees, or snap a shot of your office or work-space.

Numbers: Share new, relevant industry statistics. We find that these often perform really well in terms of tweets and re-shares.

Post a link to an old blog post: If you run a blog, rewrite and refresh old content. Recycled and repurposed content will gain new engagement and save you time.

Questions: Pose simple, basic questions that your followers can answer quickly.

Post a branded image: Post a funny or inspirational image with your logo or website URL on it.

Quotes and sayings: Humorous, inspiring or motivational quotes always perform well and are often shared.

Infographics: Find an infographic your followers would appreciate.

Product photos: If you sell physical items this is great, especially if they are seasonal or trending. For example, a bar or hotel may post a picture of a cooling summer cocktail on a hot day, while a nail technician could post festive nail art shots in the run-up to Christmas.

Ask for input on your products: Your followers will love giving their thoughts on how to improve your products.

Behind-the-scenes product shots: Photos of your products being manufactured or sourced.

Photos that have nothing to do with your products or business: For instance, if you are an advocate of local business, post images of the local area to show people the feeling behind your brand.

If you have any ideas you would like to add to our social media content ideas list, or any feedback about the article, please pop over to our Facebook Group and join the conversation.

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